Interactive Australia 2009 Report
Monday, October 27th, 2008We’ll it must be that time of the year again… when Dr. Jeff Brand and the gang at Bond Uni deliver their report on the Australian Game Industry for the IEAA (Interactive Entertainment Association of Australia). The usual stats are available — splits between gender, game ‘genre’ preferences, gamers versus non-gamers — plus the R18+ “debate”. It shouldn’t really be a continuing debate since the report for this year is that the average age of a gamer is now 30 (up from 28 last year)… yet we still don’t have a R18+ for games (but its available for other media). Its definitely worth a read… even if only for a general overview of the state of play in Australia.
You can get your hands on a copy of the report at the IEEA site http://ieea.com.au (its a 2.80MB PDF).
Links
Interactive Entertainment Association of Australia: http://ieea.com.au

