Play the Pixar Way
Thursday, July 22nd, 2010Recently I had the opportunity to take my kids to “Toy Story 3″ (http://disney.go.com/toystory/)at IMAX, Fox Studios. It was quite fortuitous for me as I had also just finished reading “Innovate the Pixar Way” (http://amzn.to/aU4hnt) and seen a story about Pixar on 60 minutes (http://bit.ly/9SAK5V) which I’ve also embedded below. So what’s this got to do with games and play, apart from the obvious connection to toys in the film’s title? We’ll for me, the real heart lies in how a playful attitude is harnessed as a means to foster and enhance innovation and creativity.
The fruits of Pixar’s work are clear to all, as they have forged ahead in effect creating an industry on the boundary between computer science and animated filmmaking. Works like Luxo Jr., Reds Dream, Finding Nemo, The Incredibles, and Toy Story still resonate with audiences. But at the core, is creating an environment which, by embracing play, aims to innovate and have people think differently. For me, this is the reason why Pixar create such innovative and exciting products. By providing a series of constraints to a whole lot of filmmakers and come up with interesting solutions… is the essence of design thinking. And “Innovate the Pixar Way” is filled with plenty of examples of this, along with some of strategies they use to develop creativity. If you’ve ever read any books on Disney and the way they create experiences for people, you’ll find a lot of similarities here.
The upshot of this for me is that, increasingly businesses are looking at new ways of thinking, of creating products and experiences never seen before… of doing things differently both within and external to their organization. And at the core of achieving this is embracing innovation through creative thinking and a playful attitude. Consequently, while a “work/play” dichotomy still tends to dominate corporate culture, this is changing, and play will become more important within corporate culture.


